Directed by Traktor
This innovative Facebook campaign integrated Spotify, The Olympics, and ASB Bank into a fascinating social experience. Gauging the mood of the nation in real time, the Moodulator ranked New Zealand’s collective feelings over time and provided a “soundtrack of the Olympics” via Spotify.
The Hip Op-eration Crew is: The World’s Oldest Dance Group (Guinness World Records, 2014). The Mega Crew hip hop dance troupe consists of 23 senior citizens aged between 67 and 95 years old. All Crew members are neighbours and live on Waiheke Island, a small island off the East coast of New Zealand in the South Pacific. The group performed at the World Hip-Hop Championship Finals in Las Vegas in August 2013, and have been featured in the news media all over the world from the front page of the Wall Street Journal to the BBC News in Europe to Chinese, American and Australian primetime television. They have become an internet sensation and are also the subject of a 95 minute feature documentary film due to be released in cinemas around the world in 2014.